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Nike and Jordan Brand are best for the star's contract to build All-Star shoes with NBA to prepare for the 2014 all star game, as I Converse CONVERSE to be outdone for the occasion to launch their own spring new series, to create their own all star. This series of shoes will be officially listed in February 14th, if you love Converse, love basketball, skateboarding, ready to love Valentine's Day... You can take a look at oh.
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this year is Lining's fifth participation in "double 11", this year will be the first attempt O2O. "Not only Lining electricity supplier, this year the entire Lining group will participate in" double 11 "activities, target sales of more than 100 million." Lining, director of electricity supplier Feng Yeru said.
pre-sale how to play?
it is understood that in October 13th to November 10th during the pre-sale, consumers can pay a small deposit online book jacket, pants, Lining sneakers and other commodities, the deposit payment value 50% in November 11th. And "double 11" the same day, the user paid the full amount after the completion of orders.
for example, consumers pay a deposit of 20 yuan to book 198 yuan of goods, then in the "double 11" day, just pay 168 yuan. At the same time, Lining assured that the goods purchased by way of booking will be shipped within 3 days after the user pays the final payment.
"double 11" O2O
for O2O gameplay, Lining aspects surprise consumers, hoping for a temporary confidentiality. Feng Ye said, "last year, only electricity providers to participate in, this year, Lining, the entire group will participate in double 11."." In June this year, Lining and other clothing companies and Jingdong first O2O, through this model, Lining line of thousands of stores can become a small storage center.
users in Jingdong orders, you can choose to allow Jingdong couriers from the nearest stores to pick up, deliver, or you can choose to go directly to the nearest shop after mentioning. By eliminating the central storage link, users can realize the "day or next day after the order, and the user returns, but also directly to the store to return. May think, Lining this year "double 11" may carry forward this and Jingdong online, offline linkage method, combined with Tmall big data to play O2O.
where is the pressure?
as everyone knows, Tmall this year "double 11" is one of the focuses of internationalization, then the face of Tmall Adidas, Nike, NB, Wolfskin, Decathlon these big international, Lining will have a lot of pressure? Feng Ye believes that many international brands did not pay much attention to China market, their high-end consumer groups. In the double 11 tend to cause foreign headquarters attention, pressure source is not Lining, Lining will also take this event to know foreign brand strategy, learn more new ways, and the group of goods, operation method."
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